{"product_id":"licking-mat-slow-feeder","title":"CalmStart Puppy Lick Mat","description":"\u003ch2 data-end=\"242\" data-start=\"207\"\u003eTurn Puppy Chaos Into Calm Focus\u003c\/h2\u003e\n\u003ch4 data-end=\"242\" data-start=\"207\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cem data-end=\"200\" data-start=\"163\"\u003eGentle enrichment for growing minds.\u003c\/em\u003e\u003cem data-end=\"200\" data-start=\"163\"\u003e\u003c\/em\u003e\n\u003c\/h4\u003e\n\u003cp data-end=\"291\" data-start=\"244\"\u003ePuppies don’t misbehave — they get overwhelmed.\u003c\/p\u003e\n\u003cp data-end=\"368\" data-start=\"293\"\u003eTeething. New environments. Bath time. Being left alone for the first time.\u003c\/p\u003e\n\u003cp data-end=\"534\" data-start=\"370\"\u003eThe \u003cstrong data-end=\"403\" data-start=\"374\"\u003eCalmStart™ Puppy Lick Mat\u003c\/strong\u003e redirects nervous energy into soothing, focused licking — naturally calming your pup while building healthy habits from the start.\u003c\/p\u003e\n\u003chr data-end=\"539\" data-start=\"536\"\u003e\n\u003ch2 data-end=\"556\" data-start=\"541\"\u003eWhy It Works\u003c\/h2\u003e\n\u003cp data-end=\"629\" data-start=\"558\"\u003eLicking releases calming endorphins in dogs.\u003cbr data-end=\"605\" data-start=\"602\"\u003eFor puppies, this helps:\u003c\/p\u003e\n\u003cp data-end=\"772\" data-start=\"631\"\u003e• Reduce anxiety and whining\u003cbr data-end=\"662\" data-start=\"659\"\u003e• Create positive bath \u0026amp; grooming experiences\u003cbr data-end=\"710\" data-start=\"707\"\u003e• Slow down fast eating\u003cbr data-end=\"736\" data-start=\"733\"\u003e• Prevent boredom-driven behaviour\u003c\/p\u003e\n\u003cp data-end=\"842\" data-start=\"774\"\u003eMental stimulation at a young age builds better behaviour long-term.\u003c\/p\u003e\n\u003chr data-end=\"847\" data-start=\"844\"\u003e\n\u003ch2 data-end=\"872\" data-start=\"849\"\u003eDesigned for Puppies\u003c\/h2\u003e\n\u003cp data-end=\"1085\" data-start=\"874\"\u003e✔ Smaller size — perfect for young dogs \u0026amp; small breeds\u003cbr data-end=\"931\" data-start=\"928\"\u003e✔ Food-grade, BPA-free silicone\u003cbr data-end=\"965\" data-start=\"962\"\u003e✔ Textured surface for extended licking\u003cbr data-end=\"1007\" data-start=\"1004\"\u003e✔ Suction cup base for secure placement\u003cbr data-end=\"1049\" data-start=\"1046\"\u003e✔ Easy to rinse or dishwasher safe\u003c\/p\u003e\n\u003chr data-end=\"1090\" data-start=\"1087\"\u003e\n\u003ch2 data-end=\"1105\" data-start=\"1092\"\u003eHow To Use\u003c\/h2\u003e\n\u003cp data-end=\"1256\" data-start=\"1107\"\u003eSpread puppy-safe peanut butter, yogurt, pumpkin or wet food across the surface.\u003cbr data-end=\"1190\" data-start=\"1187\"\u003eStick to a flat surface.\u003cbr data-end=\"1217\" data-start=\"1214\"\u003eLet your puppy lick, relax, and settle.\u003c\/p\u003e\n\u003cp data-end=\"1343\" data-start=\"1258\"\u003eIdeal for:\u003cbr\u003e• Bath time\u003cbr data-end=\"1283\" data-start=\"1280\"\u003e• Crate training\u003cbr data-end=\"1302\" data-start=\"1299\"\u003e• Nail trimming\u003cbr data-end=\"1320\" data-start=\"1317\"\u003e• Short periods alone\u003c\/p\u003e","brand":"Soothe","offers":[{"title":"Blue","offer_id":52688030269778,"sku":"14:173#Blue","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Green","offer_id":52688030204242,"sku":"14:175#Green","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Orange","offer_id":52688030237010,"sku":"14:10#Orange","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Grey","offer_id":52688030302546,"sku":"14:691#Gray","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Purple","offer_id":52688030335314,"sku":"14:496#Pruple","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/1958\/9458\/files\/FullSizeRender.jpg?v=1772745523","url":"https:\/\/soothe.dog\/products\/licking-mat-slow-feeder","provider":"Soothe","version":"1.0","type":"link"}