{"title":"Puppy","description":"","products":[{"product_id":"licking-mat-slow-feeder","title":"CalmStart Puppy Lick Mat","description":"\u003ch2 data-end=\"242\" data-start=\"207\"\u003eTurn Puppy Chaos Into Calm Focus\u003c\/h2\u003e\n\u003ch4 data-end=\"242\" data-start=\"207\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cem data-end=\"200\" data-start=\"163\"\u003eGentle enrichment for growing minds.\u003c\/em\u003e\u003cem data-end=\"200\" data-start=\"163\"\u003e\u003c\/em\u003e\n\u003c\/h4\u003e\n\u003cp data-end=\"291\" data-start=\"244\"\u003ePuppies don’t misbehave — they get overwhelmed.\u003c\/p\u003e\n\u003cp data-end=\"368\" data-start=\"293\"\u003eTeething. New environments. Bath time. Being left alone for the first time.\u003c\/p\u003e\n\u003cp data-end=\"534\" data-start=\"370\"\u003eThe \u003cstrong data-end=\"403\" data-start=\"374\"\u003eCalmStart™ Puppy Lick Mat\u003c\/strong\u003e redirects nervous energy into soothing, focused licking — naturally calming your pup while building healthy habits from the start.\u003c\/p\u003e\n\u003chr data-end=\"539\" data-start=\"536\"\u003e\n\u003ch2 data-end=\"556\" data-start=\"541\"\u003eWhy It Works\u003c\/h2\u003e\n\u003cp data-end=\"629\" data-start=\"558\"\u003eLicking releases calming endorphins in dogs.\u003cbr data-end=\"605\" data-start=\"602\"\u003eFor puppies, this helps:\u003c\/p\u003e\n\u003cp data-end=\"772\" data-start=\"631\"\u003e• Reduce anxiety and whining\u003cbr data-end=\"662\" data-start=\"659\"\u003e• Create positive bath \u0026amp; grooming experiences\u003cbr data-end=\"710\" data-start=\"707\"\u003e• Slow down fast eating\u003cbr data-end=\"736\" data-start=\"733\"\u003e• Prevent boredom-driven behaviour\u003c\/p\u003e\n\u003cp data-end=\"842\" data-start=\"774\"\u003eMental stimulation at a young age builds better behaviour long-term.\u003c\/p\u003e\n\u003chr data-end=\"847\" data-start=\"844\"\u003e\n\u003ch2 data-end=\"872\" data-start=\"849\"\u003eDesigned for Puppies\u003c\/h2\u003e\n\u003cp data-end=\"1085\" data-start=\"874\"\u003e✔ Smaller size — perfect for young dogs \u0026amp; small breeds\u003cbr data-end=\"931\" data-start=\"928\"\u003e✔ Food-grade, BPA-free silicone\u003cbr data-end=\"965\" data-start=\"962\"\u003e✔ Textured surface for extended licking\u003cbr data-end=\"1007\" data-start=\"1004\"\u003e✔ Suction cup base for secure placement\u003cbr data-end=\"1049\" data-start=\"1046\"\u003e✔ Easy to rinse or dishwasher safe\u003c\/p\u003e\n\u003chr data-end=\"1090\" data-start=\"1087\"\u003e\n\u003ch2 data-end=\"1105\" data-start=\"1092\"\u003eHow To Use\u003c\/h2\u003e\n\u003cp data-end=\"1256\" data-start=\"1107\"\u003eSpread puppy-safe peanut butter, yogurt, pumpkin or wet food across the surface.\u003cbr data-end=\"1190\" data-start=\"1187\"\u003eStick to a flat surface.\u003cbr data-end=\"1217\" data-start=\"1214\"\u003eLet your puppy lick, relax, and settle.\u003c\/p\u003e\n\u003cp data-end=\"1343\" data-start=\"1258\"\u003eIdeal for:\u003cbr\u003e• Bath time\u003cbr data-end=\"1283\" data-start=\"1280\"\u003e• Crate training\u003cbr data-end=\"1302\" data-start=\"1299\"\u003e• Nail trimming\u003cbr data-end=\"1320\" data-start=\"1317\"\u003e• Short periods alone\u003c\/p\u003e","brand":"Soothe","offers":[{"title":"Blue","offer_id":52688030269778,"sku":"14:173#Blue","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Green","offer_id":52688030204242,"sku":"14:175#Green","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Orange","offer_id":52688030237010,"sku":"14:10#Orange","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Grey","offer_id":52688030302546,"sku":"14:691#Gray","price":5.99,"currency_code":"GBP","in_stock":true},{"title":"Purple","offer_id":52688030335314,"sku":"14:496#Pruple","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/1958\/9458\/files\/FullSizeRender.jpg?v=1772745523"},{"product_id":"shower-lick-mat","title":"BoneBud Puppy Enrichment Mat","description":"\u003ch4 data-start=\"175\" data-end=\"215\"\u003e\u003cem data-start=\"175\" data-end=\"215\"\u003eComfort. Calm. Shaped for little paws.\u003c\/em\u003e\u003c\/h4\u003e\n\u003chr data-start=\"217\" data-end=\"220\"\u003e\n\u003ch2 data-start=\"222\" data-end=\"254\"\u003eGentle Calm for Growing Minds\u003c\/h2\u003e\n\u003cp data-start=\"256\" data-end=\"295\"\u003ePuppies feel everything more intensely.\u003c\/p\u003e\n\u003cp data-start=\"297\" data-end=\"332\"\u003eNew homes. New routines. New rules.\u003c\/p\u003e\n\u003cp data-start=\"334\" data-end=\"518\"\u003eThe \u003cstrong data-start=\"338\" data-end=\"371\"\u003eBoneBud™ Puppy Enrichment Mat\u003c\/strong\u003e turns overwhelming moments into calming focus — using natural licking behaviour to soothe anxious energy and build positive habits from the start.\u003c\/p\u003e\n\u003chr data-start=\"520\" data-end=\"523\"\u003e\n\u003ch2 data-start=\"525\" data-end=\"540\"\u003eWhy It Works\u003c\/h2\u003e\n\u003cp data-start=\"542\" data-end=\"586\"\u003eLicking releases calming endorphins in dogs.\u003c\/p\u003e\n\u003cp data-start=\"588\" data-end=\"612\"\u003eFor puppies, that means:\u003c\/p\u003e\n\u003cp data-start=\"614\" data-end=\"734\"\u003e• Less whining\u003cbr data-start=\"628\" data-end=\"631\"\u003e• Easier crate training\u003cbr data-start=\"654\" data-end=\"657\"\u003e• Calmer bath time\u003cbr data-start=\"675\" data-end=\"678\"\u003e• Slower, healthier eating\u003cbr data-start=\"704\" data-end=\"707\"\u003e• Reduced boredom chewing\u003c\/p\u003e\n\u003cp data-start=\"736\" data-end=\"778\"\u003eSmall habits now = better behaviour later.\u003c\/p\u003e\n\u003chr data-start=\"780\" data-end=\"783\"\u003e\n\u003ch2 data-start=\"785\" data-end=\"813\"\u003eDesigned Just for Puppies\u003c\/h2\u003e\n\u003cp data-start=\"815\" data-end=\"1007\"\u003e✔ Bone-shaped design sized for small mouths\u003cbr data-start=\"858\" data-end=\"861\"\u003e✔ Gentle textured surface\u003cbr data-start=\"886\" data-end=\"889\"\u003e✔ Food-grade, BPA-free silicone\u003cbr data-start=\"920\" data-end=\"923\"\u003e✔ Strong suction base for bath tiles \u0026amp; floors\u003cbr data-start=\"968\" data-end=\"971\"\u003e✔ Easy to rinse or dishwasher safe\u003c\/p\u003e\n\u003chr data-start=\"1009\" data-end=\"1012\"\u003e\n\u003ch2 data-start=\"1014\" data-end=\"1028\"\u003ePerfect For\u003c\/h2\u003e\n\u003cp data-start=\"1030\" data-end=\"1156\"\u003e• Teething puppies\u003cbr data-start=\"1048\" data-end=\"1051\"\u003e• First-time bath experiences\u003cbr data-start=\"1080\" data-end=\"1083\"\u003e• Grooming distraction\u003cbr data-start=\"1105\" data-end=\"1108\"\u003e• Crate settling\u003cbr data-start=\"1124\" data-end=\"1127\"\u003e• Short separation training\u003c\/p\u003e\n\u003chr data-start=\"1158\" data-end=\"1161\"\u003e\n\u003ch2 data-start=\"1163\" data-end=\"1176\"\u003eHow To Use\u003c\/h2\u003e\n\u003cp data-start=\"1178\" data-end=\"1323\"\u003eSpread puppy-safe peanut butter, yogurt or wet food across the surface.\u003cbr data-start=\"1249\" data-end=\"1252\"\u003ePress firmly onto a flat surface.\u003cbr data-start=\"1285\" data-end=\"1288\"\u003eLet your pup lick, focus and relax.\u003c\/p\u003e\n\u003cp data-start=\"1325\" data-end=\"1379\"\u003eFor extended calming sessions — freeze before serving.\u003c\/p\u003e","brand":"Soothe","offers":[{"title":"Grey","offer_id":52688031187282,"sku":"14:691#Grey","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"Black","offer_id":52688031220050,"sku":"14:193#Black","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"Blue","offer_id":52688031088978,"sku":"14:173#Blue","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"Orange","offer_id":52688031121746,"sku":"14:200005536#Orange","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"Red","offer_id":52688031154514,"sku":"14:10#Red","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/1958\/9458\/files\/Gemini_Generated_Image_qrardwqrardwqrar.jpg?v=1772472221"},{"product_id":"plush-heartbeat-puppy","title":"Heartbeat Comfort Teddy","description":"\u003ch4 data-start=\"257\" data-end=\"283\"\u003e\u003cem data-start=\"257\" data-end=\"283\"\u003eComfort that feels real.\u003c\/em\u003e\u003c\/h4\u003e\n\u003chr data-start=\"285\" data-end=\"288\"\u003e\n\u003ch2 data-start=\"290\" data-end=\"323\"\u003eBecause Sleeping Alone Is Hard\u003c\/h2\u003e\n\u003cp data-start=\"325\" data-end=\"388\"\u003eFor puppies — and anxious dogs — silence can feel overwhelming.\u003c\/p\u003e\n\u003cp data-start=\"390\" data-end=\"441\"\u003eNew home.\u003cbr data-start=\"399\" data-end=\"402\"\u003eNew smells.\u003cbr data-start=\"413\" data-end=\"416\"\u003eNo littermates.\u003cbr data-start=\"431\" data-end=\"434\"\u003eNo mum.\u003c\/p\u003e\n\u003cp data-start=\"443\" data-end=\"586\"\u003eThe \u003cstrong data-start=\"447\" data-end=\"484\"\u003eHeartBuddy Calming Heartbeat Toy\u003c\/strong\u003e mimics the comforting rhythm of a real heartbeat — helping your dog feel safe, secure and less alone.\u003c\/p\u003e\n\u003chr data-start=\"588\" data-end=\"591\"\u003e\n\u003ch2 data-start=\"593\" data-end=\"608\"\u003eWhy It Works\u003c\/h2\u003e\n\u003cp data-start=\"610\" data-end=\"639\"\u003eThe gentle pulsing heartbeat:\u003c\/p\u003e\n\u003cp data-start=\"641\" data-end=\"807\"\u003e• Reduces separation anxiety\u003cbr data-start=\"669\" data-end=\"672\"\u003e• Helps puppies settle faster at night\u003cbr data-start=\"710\" data-end=\"713\"\u003e• Encourages crate comfort\u003cbr data-start=\"739\" data-end=\"742\"\u003e• Eases stress during travel\u003cbr data-start=\"770\" data-end=\"773\"\u003e• Provides emotional reassurance\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"874\"\u003eIt taps into natural instinct — reminding them they’re not alone.\u003c\/p\u003e\n\u003chr data-start=\"876\" data-end=\"879\"\u003e\n\u003ch2 data-start=\"881\" data-end=\"904\"\u003eDesigned for Comfort\u003c\/h2\u003e\n\u003cp data-start=\"906\" data-end=\"1066\"\u003e✔ Soft plush exterior\u003cbr data-start=\"927\" data-end=\"930\"\u003e✔ Removable heartbeat module\u003cbr data-start=\"958\" data-end=\"961\"\u003e✔ Gentle, realistic pulse rhythm\u003cbr data-start=\"993\" data-end=\"996\"\u003e✔ Lightweight \u0026amp; cuddly\u003cbr data-start=\"1018\" data-end=\"1021\"\u003e✔ Suitable for puppies \u0026amp; anxious adult dogs\u003c\/p\u003e\n\u003chr data-start=\"1068\" data-end=\"1071\"\u003e\n\u003ch2 data-start=\"1073\" data-end=\"1087\"\u003ePerfect For\u003c\/h2\u003e\n\u003cp data-start=\"1089\" data-end=\"1232\"\u003e• New puppies\u003cbr data-start=\"1102\" data-end=\"1105\"\u003e• Rescue dogs adjusting to new homes\u003cbr data-start=\"1141\" data-end=\"1144\"\u003e• Dogs with separation anxiety\u003cbr data-start=\"1174\" data-end=\"1177\"\u003e• Crate training\u003cbr data-start=\"1193\" data-end=\"1196\"\u003e• Travel \u0026amp; unfamiliar environments\u003c\/p\u003e\n\u003chr data-start=\"1234\" data-end=\"1237\"\u003e\n\u003ch2 data-start=\"1239\" data-end=\"1252\"\u003eHow To Use\u003c\/h2\u003e\n\u003cp data-start=\"1254\" data-end=\"1348\"\u003eActivate the heartbeat module.\u003cbr data-start=\"1284\" data-end=\"1287\"\u003ePlace inside the plush toy.\u003cbr data-start=\"1314\" data-end=\"1317\"\u003eLet your dog cuddle and settle.\u003c\/p\u003e\n\u003cp data-start=\"1350\" data-end=\"1413\"\u003eFor best results, introduce at bedtime or during quiet moments.\u003c\/p\u003e","brand":"Soothe","offers":[{"title":"Default Title","offer_id":52688038101330,"sku":"14:366","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/1958\/9458\/files\/Gemini_Generated_Image_d6wq3ld6wq3ld6wq.jpg?v=1772566294"},{"product_id":"fluffy-calming-blanket","title":"CalmWrap Soothing Blanket","description":"\u003ch4 data-start=\"268\" data-end=\"302\"\u003e\u003cem data-start=\"268\" data-end=\"302\"\u003eComfort they can carry anywhere.\u003c\/em\u003e\u003c\/h4\u003e\n\u003chr data-start=\"304\" data-end=\"307\"\u003e\n\u003ch2 data-start=\"309\" data-end=\"337\"\u003eSecurity Isn’t Just a Bed\u003c\/h2\u003e\n\u003cp data-start=\"339\" data-end=\"379\"\u003eSome dogs need comfort beyond one space.\u003c\/p\u003e\n\u003cp data-start=\"381\" data-end=\"441\"\u003eNew environments.\u003cbr data-start=\"398\" data-end=\"401\"\u003eCar rides.\u003cbr data-start=\"411\" data-end=\"414\"\u003eVet visits.\u003cbr data-start=\"425\" data-end=\"428\"\u003eSleepovers.\u003c\/p\u003e\n\u003cp data-start=\"443\" data-end=\"544\"\u003eThe \u003cstrong data-start=\"447\" data-end=\"477\"\u003eCalmWrap™ Soothing Blanket\u003c\/strong\u003e creates a familiar, soft layer of security wherever your dog goes.\u003c\/p\u003e\n\u003cp data-start=\"546\" data-end=\"585\"\u003eBecause scent + softness = reassurance.\u003c\/p\u003e\n\u003chr data-start=\"587\" data-end=\"590\"\u003e\n\u003ch2 data-start=\"592\" data-end=\"607\"\u003eWhy It Works\u003c\/h2\u003e\n\u003cp data-start=\"609\" data-end=\"635\"\u003eSoft, plush textures help:\u003c\/p\u003e\n\u003cp data-start=\"637\" data-end=\"764\"\u003e• Reduce anxiety\u003cbr data-start=\"653\" data-end=\"656\"\u003e• Encourage settling\u003cbr data-start=\"676\" data-end=\"679\"\u003e• Improve sleep quality\u003cbr data-start=\"702\" data-end=\"705\"\u003e• Create a familiar safe scent\u003cbr data-start=\"735\" data-end=\"738\"\u003e• Support crate training\u003c\/p\u003e\n\u003cp data-start=\"766\" data-end=\"820\"\u003eDogs relax faster when surrounded by familiar comfort.\u003c\/p\u003e\n\u003chr data-start=\"822\" data-end=\"825\"\u003e\n\u003ch2 data-start=\"827\" data-end=\"855\"\u003eDesigned for Everyday Use\u003c\/h2\u003e\n\u003cp data-start=\"857\" data-end=\"998\"\u003e✔ Ultra-soft plush fabric\u003cbr data-start=\"882\" data-end=\"885\"\u003e✔ Lightweight \u0026amp; portable\u003cbr data-start=\"909\" data-end=\"912\"\u003e✔ Easy to fold for travel\u003cbr data-start=\"937\" data-end=\"940\"\u003e✔ Machine washable\u003cbr data-start=\"958\" data-end=\"961\"\u003e✔ Suitable for beds, crates \u0026amp; sofas\u003c\/p\u003e\n\u003chr data-start=\"1000\" data-end=\"1003\"\u003e\n\u003ch2 data-start=\"1005\" data-end=\"1019\"\u003ePerfect For\u003c\/h2\u003e\n\u003cp data-start=\"1021\" data-end=\"1139\"\u003e• Puppies adjusting to new homes\u003cbr data-start=\"1053\" data-end=\"1056\"\u003e• Anxious dogs\u003cbr data-start=\"1070\" data-end=\"1073\"\u003e• Travel \u0026amp; car rides\u003cbr data-start=\"1093\" data-end=\"1096\"\u003e• Crate training\u003cbr data-start=\"1112\" data-end=\"1115\"\u003e• Protecting furniture\u003c\/p\u003e\n\u003chr data-start=\"1141\" data-end=\"1144\"\u003e\n\u003ch2 data-start=\"1146\" data-end=\"1159\"\u003eHow To Use\u003c\/h2\u003e\n\u003cp data-start=\"1161\" data-end=\"1287\"\u003ePlace in your dog’s bed or crate.\u003cbr data-start=\"1194\" data-end=\"1197\"\u003eBring it along during travel.\u003cbr data-start=\"1226\" data-end=\"1229\"\u003eAllow it to absorb your dog’s scent for added reassurance.\u003c\/p\u003e\n\u003cp data-start=\"1289\" data-end=\"1347\"\u003eThe more familiar it smells — the more calming it becomes.\u003c\/p\u003e","brand":"Soothe","offers":[{"title":"40x60cm","offer_id":52688039051602,"sku":"14:691;5:361386#40x60cm","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"50x80cm","offer_id":52688038986066,"sku":"14:691;5:100014066#52x76cm","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"70x100cm","offer_id":52688039018834,"sku":"14:691;5:100014064#76x104cm","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/1958\/9458\/files\/IMG-4044.png?v=1772801296"}],"url":"https:\/\/soothe.dog\/collections\/puppy.oembed","provider":"Soothe","version":"1.0","type":"link"}